Web Survey Bibliography
In 2002, a Department of Commerce report titled, A nation online: How Americans are expanding their use of the Internet,1 sparked a discussion around the differences between Internet and non-Internet households – the digital divide. Recently, the debate has shifted to the broadband digital divide, which shows similar findings. Now that the number of non-Internet households seems to have stabilized, we need to consider the ongoing impact of Internet penetration in the U.S. with regard to online research. Looking at figure 1, we notice a rapid trend in Internet adoption up to 2001, then a slowdown and consolidation to 64% by Spring 2008. Data from the Pew Internet & American Life Project2 shows the same type of trend in Internet penetration, with the main difference being that Pew measures Internet adoption at a 'person' level, counting users who go online at least occasionally.
From these two sources of data, we can see how non-Internet households are not going to disappear anytime soon. Therefore we want to re-assess the contribution of non-Internet households to the final estimate of survey statistics, and whether we can afford to 'forget about' them.
Homepage (Abstract & Full text)
Web survey bibliography - Wells, T. (10)
- Evaluating Visual Design Elements for Data Collection and Panelist Engagement; 2015; Christian, L. M.; Harm, D.; Langer Tesfaye, C.; Wells, T.
- Comparing Tablet, Computer, and Smartphone Survey Administrations; 2013; Wells, T., Bailey, J., Link, M. W.
- Surveywalls: A Breakthrough for Survey Customers or DIY Run Amok?; 2013; Wells, T., Dean, E., Rao, K., Murphy, J., Roe, D. J.
- A Direct Comparison of Mobile Versus Online Survey Modes; 2012; Wells, T., Bailey, J., Link, M. W.
- Catch Them When You Can: Speeders and Their Role in Online Data Quality; 2011; Gutierrez, C., Wells, T., Rao, K., Kurzynski, D.
- Representing Seniors in an Online National Probability Panel Survey: Measuring Technology Attitudes...; 2010; Peugh, J., Mansfield, W., Wells, T., Semans, K.
- The Challenge and Importance of Including Spanish- Dominant Latinos in Online Panel Studies Addressing...; 2009; DiSogra, C., Wells, T., Torres, J.
- The Challenge and Importance of Including Spanish-Dominant Latinos in an Online Panel; 2009; Dennis, J. M., Wells, T., Torres, J.
- Is the digital divide still closing? New evidence points to skewed online results absent non-Internet...; 2008; Callegaro, M., Wells, T.
- Effects of Pre-coding Response Options for Five Point Satisfaction Scale in Web Surveys; 2008; Callegaro, M., Wells, T., Kruse, Y.